Brands. Media. Tech. Teams. Together.

October 1–3, 2018 | Caesars Palace, Las Vegas

program

Learn from key executives in brand marketing, television, sports and technology how you can leverage the passionate global audience that esports delivers.

Filter by Day

Monday | October 1

9:00 AM – 10:30 AM
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Zappos Excursion Tour

Join your EBS peers on a unique 90-minute guided tour that tells the story of Zappos.com and its unique culture Learn about the company's history, culture, and campus. Includes private coach transportation to and from Zappos from Caesars. Cost $99 (Note: Separate registration is required. Limited space is available so we encourage you to sign up early.)

Shuttles will depart Caesars at 8:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
10:00 AM – 11:00 AM
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Axe Throwing Excursion

Axe throwing isn’t just for lumberjacks anymore! You’ll learn how to throw and have a great time competing against your EBS peers at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Participation is limited and includes roundtrip transportation to/from Caesars. Cost $50. Limited space is available so we encourage you to sign up early.)

Shuttles will depart Caesars from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
10:00 AM – 12:00 PM
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Topgolf

It’s been called ‘the breath of fresh air’ the game of golf has needed… and we’re taking over six bays at this high-tech driving range experience. Come join fellow EBS attendees for some swings, brunch, bloody marys and mimosas… and most importantly, to just have fun. Includes transportation to and from Topgolf from Caesars. Cost: $100. Limited space is available, so we encourage you to sign up early.

Shuttles will depart Caesars at 9:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
11:00 AM – 12:30 PM
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Zappos Excursion Tour

Join your EBS peers on a unique 90-minute guided tour that tells the story of Zappos.com and its unique culture Learn about the company's history, culture, and campus. Includes private coach transportation to and from Zappos from Caesars. Cost $99 (Note: Separate registration is required. Limited space is available so we encourage you to sign up early.)

Shuttles will depart Caesars at 10:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
1:45 PM – 3:45 PM
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Workshop: How To Produce An Esports Event

Room: Florentine 3-4
Let’s face it, you know you should be hosting an esports event but have no idea where to start. This workshop will break down the ABCs of setting up shop for your own esports activation, covering the technical, legal and social elements that go into playing host to the esports community, whether you are a venue, a sponsor or simply a company looking to engage with esports fans.

Taking a deep dive into the elements of an event, experts in the field will reveal:

  • What type of event is right for your goals
  • The equipment you need to play
  • How to market your event to the gaming community
  • Connecting with local sponsors for smart activation
  • What you need to know about using a publisher’s IP
  • Bringing in the influencers
  • Keeping audiences entertained
Speakers:
  • Ryan Fitzpatrick, SVP, Lifestyle Marketing & Branded Entertainment, NCompass International
  • TJ Walker, Head of Production, Boombox Group
  • 1:45 PM – 3:45 PM
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    Workshop: Esports 101: Everything You Need To Know To Get In The Game

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    For those new to the world of esports we offer this fast-paced master class on what esports is, why it’s growing and what’s next. A panel of experts armed with years of experience and dozens of real-world case studies on the mic will break down the esports landscape into 10 key strategic areas that will give you the overview you want and the insights you need to understand and engage the esports gamers, fans and business ecosystem. You’ll also get a chance to see gamers in action—and ask all your burning questions—in this immersive and interactive session.

    The curriculum will include actionable takeaways on:


    • The Big Picture: What’s driving esports’ popularity—stats, facts and opportunities
    • The Leagues: What happens at an esports tournament and who plays the games
    • The Publishers: Who creates the games and how do they engage with fans and players
    • The Brands: How endemic and non-endemic brands are engaging with fans
    • The Business: Who’s spending money where, and where the biggest opportunities lay?
    • The Fans: Insights on who, exactly, is playing, watching and engaging in esports
    • The Trends: What’s hot, what’s not—and where’s it all going in the coming years
    • The Tech: From streaming to content to wiring an event, we unpack the technology
    • The Lingo: The terms you need to know to do business (and sound smart) in this space
    • The Learnings: Who’s doing esports best—and what can you learn from them
    NOTE: This workshop will take place at the Esports Arena at the Luxor Hotel, where you will be able to learn about the dynamics of this industry in a state-of-the-art gaming and broadcast center.
    Speakers:
  • Matt Lederer, Executive Director, Partnership Marketing, Comcast
  • Joe English, Chief Creative Officer & Futurist, Event Futurist
  • Yoni Ginsburg, Director of Business Development, Catalyst Sports and Media
  • 1:45 PM – 3:45 PM
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    Workshop: Collegiate Esports: Transforming The University Landscape

    Room: Florentine 1-2
    As more and more universities open the doors to esports teams and scholarships for players, the industry now faces new challenges since Robert Morris University became the first school to launch a varsity esports program in 2014. Collegiate esports conferences continue to take root across the country – from representative of the Pac-12 to Big Ten to the Ivy League – even while national organizations ranging from NACE to Tespa to Collegiate StarLeague and everything in-between, continue to grow their numbers and audiences with hundreds of institutions now taking part.

    Members of these organizations will congregate for a free-range discussion of collegiate esports ranging from potential Title IX issues to the possible participation of the NCAA, along with educational sessions from launching a team to working with sponsors. Don’t miss this national gathering as we break down everything you need to know about claiming your stake in what Forbes calls “the new college football.”
    Speakers:
  • A.J. Dimick, Esports Director of Operations, University of Utah
  • Michael Brooks, Executive Director, National Association of Collegiate Esports
  • Erin Harvego, VP of Marketing, Big Ten Network
  • Kurt Melcher, Executive Director, Esports, Intersport
  • Vince Nicastro, Deputy Commissioner and Chief Operating Officer, Big East Conference
  • Adam Rosen, Senior Business Operations Manager, Blizzard Entertainment
  • Tyler Rosen, Senior Business Operations Manager, Blizzard Entertainment
  • John Pierce, Partner, Player 2 Studios
  • Michael Sherman, Collegiate Esports Director, Riot Games
  • 1:45 PM – 3:45 PM
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    Workshop: Esports For Brand And Sports Marketers: How To Activate The World's Fastest-Growing Event Platform

    Room: Capri
    It’s the fastest growing global sports phenomenon in history that marketers know the least about. And it’s estimated to be a $2 billion industry by 2020. Get ready for the next big thing in sports activations.

    We’ll get you up to speed on the unique nuances of the esports universe: what it is, who participates, which brands are involved and what you need to know to engage this massive (and growing) audience of esports fanatics—both online and in the real world. Go behind the scenes of the biggest tournaments. See the content strategies driving the hugely popular esports TV networks. Listen in to case studies on the brands that are activating, and learn how they’re engaging in an entirely new way to get the attention of an audience that’s literally inventing a new way to play and watch sports. Esports is growing faster than NASCAR and might just be the next NFL. Get the strategies and insights you need to play in this exciting space.
    Speakers:
  • Chris Blivin, Director, Commercial Partnerships & Esports, Lagardere Sports
  • Stuart Lipson, Executive Director, Esports Ad Bureau
  • 4:15 PM – 5:00 PM
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    HP Keynote

    Room: Roman Ballroom
    Speakers:
  • Emily Ketchen, Americas Head of Marketing Services and Personal Systems Marketing, HP
  • Chin Wu, US Marketing Manager, OMEN by HP
  • 5:00 PM – 6:30 PM
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    Opening Night Reception

    It's the first night of the Esports Business Summit — come to mix, mingle and enjoy some cocktails. The EBS Opening Night Reception is your chance to connect with colleagues and meet new industry peers. Trade business cards, meet new product and services suppliers and "hang out" with the industry's greatest (Admission to reception included with your EBS registration.)

    Sponsored by: Mosaic
    7:30 PM – 9:00 PM
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    Optional Networking Dinners

    Tuesday | October 2

    8:00 AM – 8:45 AM
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    Breakfast

    Room: Pompeian Ballroom
    Come fuel up for the action packed day ahead of you. And chat with other attendees about your EBS experience.
    8:45 AM – 9:30 AM
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    Opening Keynote

    Room: Roman Ballroom
    9:30 AM – 10:15 AM
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    General Session - Executive Insights Panel

    Room: Roman Ballroom
    Listen in as top executives from across the esports spectrum discuss key topics shaping the esports industry, including the emerging trends and challenges that will cement the future of competitive gaming.
    Moderated By:
  • Michele Morrow, Host, ELEAGUE Street Fighter V Invitational, ELEAGUE/Turner Sports
  • Speakers:
  • Craig Barry, Executive Vice President/Chief Content Officer, Turner Sports
  • Todd Harris, Co-founder & COO, Hi-Rez Studios
  • Brent Koning, Commissioner, EA SPORTS FIFA Competitive Gaming
  • Yvette Martinez-Rea, Chief Executive Officer and Managing Director, ESL
  • Pete Vlastelica, CEO of Esports Leagues, Activision Blizzard
  • 10:15 AM – 11:15 AM
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    Refreshment Break

    Room: Pompeian Ballroom
    Grab a refreshment, chat up fellow attendees and meet with the esports industry’s best partners in the Solutions Center.
    11:20 AM – 12:00 PM
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    Creating a Killer Viewing Experience

    Room: Messina
    This session will showcase esports companies that are changing the production game so audiences can better follow the action, including examples of how the viewing experience is evolving, the biggest breakthroughs, and the steps you can take to enhance your viewing experience.
    Speakers:
  • Anthony Borquez, CEO, Grab Games
  • Steve Bradbury, President & Head Coach, Deep Sports
  • Shawn Moffatt, Managing Partner/COO, Go To Team
  • 11:20 AM – 12:00 PM
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    How Cryptocurrencies and Blockchain Are Taking Esports to the Next Level

    Room: Anzio
    Blockchain continues to be touted as having unlimited potential in esports, being used to fuel betting, host tournaments, and create a reliable platform for the purchase virtual assets, all key segments of the esports ecosystem.

    Join us to learn how to leverage this industry to boost your own play.
    Speakers:
  • Rahul Sood, CEO, Unikrn
  • Viktor Wanli, Founder & CEO, Kinguin
  • 11:20 AM – 12:00 PM
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    Mobile Esports Strategies

    Room: Capri
    Mobile is fast becoming a dominant esports interface. In this session, you’ll learn from mobile esports pioneers how to integrated a mobile strategy into your esports model.
    Speakers:
  • Jason Colvin, Director of Gaming & Esports, RedPeg Marketing
  • Andrew Paradise, CEO & Founder, Skillz
  • 11:20 AM – 12:00 PM
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    Panel: Esports for Non-Endemic Brands

    Room: Florentine 3-4
    Like any sports franchise, esports doesn’t have a one-size-fits-all demographic. This means opportunity for brands of all stripes looking for an “in” with this growing crowd. Listen in as some of the industry’s top non-endemic “early adopters” share their tips and best practices for translating non-endemic brand messages into brand experiences esports fans understand—and crave.

    Learn how to connect the dots between your brand’s key attributes and what esports fans want. Walk away with a checklist of dos and don’ts you can apply to your first foray into esports.
    Speakers:
  • Paul Brewer, SVP, Brand Partnerships, ESL
  • Jason Colvin, Director of Gaming & Esports, RedPeg Marketing
  • Ed Gold, Advertising Director, State Farm
  • 12:00 PM – 1:00 PM
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    Networking Lunch | General Session: FIFA & Electronic Arts

    Room: Roman Ballroom
    Join us for this lunchtime general session and fireside chat with two industry pioneers.
    Speakers:
  • Brent Koning, Commissioner, Electronic Arts
  • Christian Volk, Head of Digital Marketing, FIFA
  • 1:05 PM – 1:45 PM
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    Career Growth in Esports

    Room: Messina
    As the esports industry continues to mature, new careers are opening up that present unprecedented opportunity for savvy job-hunters. This panel will take on the process of hunting for a new job, prospects for the future, how to hire, making a transition from traditional sports, challenges working in the space, different career paths, and diversity.
    Speakers:
  • Dan Rossetti, President, Prodigy Sports
  • Miranda Charsky, Director of Esport Leagues, Twin Galaxies
  • Chris Chaney, Founder, President & Owner, Infinite Esports and Entertainment
  • Nathan Lindberg, Director, Esports, Twitch
  • Ken Ungar, President / Founder, CHARGE go forward
  • 1:05 PM – 1:45 PM
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    State of the Union: Overwatch League

    Room: Florentine 1-2
    Overwatch League has made headlines multiple times in the past year, becoming the world’s first city-based professional esports league with billionaire team owners like Stan Kroenke (Owner of LA Rams), Robert Kraft (Owner of NE Patriots) and Jeff Wilpon (COO of NY Mets), celebrity athlete investors including Shaq, A-Rod and Marshawn Lynch, and locking in rights deals with Disney XD, ESPN and Twitch, along with sponsors that include T-Mobile and Sour Patch Kids. With season one under its belt and the league gearing up for expansion, hear from the stakeholders and minds behind the endeavor as they break down trends, highlights and challenges from its first season and look to the future.
    Speaker:
  • Nate Nanzer, Commissioner, Overwatch League
  • 1:05 PM – 1:45 PM
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    The Art of the Tournament

    Room: Capri
    Tournaments bring the excitement of esports to life, allowing players and fans to share in the experience of live competition. But creating a compelling tournament requires the right mix of art and science in order to deliver on the lofty expectations of players and fans. This session will provide a deep dive into the key elements required to launch a successful tournament, including technology, production, broadcasting, partner alignment, staging, sponsor development and activation, and more.
    Moderated By:
  • Kevin Knocke, VP, Esports, RekT Global
  • Speakers:
  • Jonmichael Bukosky, CEO & Founder, Ultimate Media Ventures
  • Bassem Dahdouh, Esports Manager, Esports Arena Vegas
  • Matt Edelman, Chief Content Officer, Super League Gaming
  • John Fazio, CEO, N3rd Street Gamers
  • Wim Stocks, CEO, World Gaming
  • 1:05 PM – 1:45 PM
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    The Safe Bet: The Future of Esports Gambling

    Room: Anzio
    With the Supreme Court opening the doors to legalized sports wagering across the country, perhaps no sector is as poised to benefit as esports.

    With audiences being young, affluent and tech-friendly, what can the esports industry do to maximize this opportunity without compromising integrity, whether the bet is monetary or for skins?

    We’ll hear from some of the biggest names in the business about the next steps to hit the payload in this sector.
    Speakers:
  • Scott Burton, CEO, Esportspools.com
  • Matt Kalish, Chief Revenue Officer and Co-Founder, DraftKings
  • Jeff Liboon, President, ESP Gaming
  • Brian Musburger, Founder/Chairman, VSiN
  • 1:05 PM – 1:45 PM
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    Trendspotting: The Changing Esports Landscape and the Opportunity for your Brand

    Room: Florentine 3-4
    This session will look at some of the most important—and potentially overlooked—trends across the esports ecosystem that will impact the growth of the sport and the engagement by the growing number of companies getting involved.

    • See examples of how several brands have capitalized on these trends and are adapting in real time to build impactful programming.
    • Hear from industry experts on what’s next for tournaments, leagues, sponsorships and fan engagement.
    • Walk away with a trendspotter’s checklist of ideas to keep top of mind as you build your esports engagement and activation strategy.
    Speaker:
  • Steven Amato, Chief Content Officer, Mosaic
  • 1:55 PM – 2:25 PM
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    AirAsia’s Lessons on Creating Internal and External Buy-In for Esports

    Room: Florentine 3-4
    For non-endemic brands new to esports, it can be a tough sell getting executive and internal teams excited about the sport—and the marketing opportunities. Learn how a few passionate employees from AirAsia (the largest airline in Asia) activated their own internal campaign to spread esports awareness to senior management. From forming an esports club for employees, to obtaining buy-in from the executive team to sponsor one of the best teams in Southeast Asia, hear how AirAsia was able to generate interest and acquire sponsorship dollars among internal and external teams. See how a non-endemic brand goes from zero awareness to acquiring one of the best mobile esports teams in Southeast Asia—all within less than a year—and hear what they learned along the way.
    Speaker:
  • Allan Phang, Allstars Engagement and Internal Branding, People & Culture, AirAsia
  • 1:55 PM – 2:25 PM
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    Biggest Hits and Misses in Esports Activation

    Room: Messina
    As sponsors continue to jump into the esports mainframe, VY Esports examines some of the activations we’ve seen in the past year, breaking down the successes and failures along the way, why they did or didn’t connect, and missed opportunities along the way. Some of the examples may surprise you.
    Speaker:
  • Robb Hittner, CRO, VY Esports
  • 1:55 PM – 2:25 PM
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    Deploying in Esports: How the US Army is Building a Competitive Gaming Brand on Twitch

    Room: Anzio
    You heard about non-endemic brands entering esports. Now learn what the US Army has done to build a program at scale. Join Nathan Lindberg and Refugio Orozco as they discuss the US Army MWR's efforts in competitive gaming starting with the Gears of War championship. Nathan and and Refugio will discuss how to listen to the core customer, seek out the right partners, and build an esports program as a new brand in the space.
    *No federal endorsement implied.
    Speakers:
  • Nathan Lindberg, Director, Esports, Twitch
  • Refugio Orozco, Marketing Director, Fort Wainwright Family & MWR, U.S. Army
  • 1:55 PM – 2:25 PM
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    Esports 24/7: Rise of the Arena

    Room: Capri
    Clubs and arenas across the country are getting makeovers to appeal to esports organizers and audiences. Hear from the minds behind these specialty clubs and venues why they are going all-in on esports and the opportunities these changes will provide to teams, sponsors and esports fans.
    Speakers:
  • Jud Hannigan, CEO, Allied Esports International
  • Ron Chiu, Chief Strategy Officer, AEG Presents
  • Neil Johnson, Director - Global Sales, MGM Resorts International
  • Jonathon Oudthone, Founder/President, NGAGE Esports
  • 1:55 PM – 2:25 PM
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    State of the Union: ELEAGUE

    Room: Florentine 1-2
    Turner and IMG's ELEAGUE has rapidly evolved from its startup launch in 2016 to an established entity widely known as a premium esports content and live tournament brand. This panel will feature core members of the ELEAGUE leadership team sharing insights into the growth of the brand, the importance of content, the value of partnering with publishers and collectively building community with fans, along with the continued development of the business and a look ahead at its future.
    Speakers:
  • Craig Barry, Executive Vice President/Chief Content Officer, ELEAGUE/Turner Sports
  • Jennifer Dill, Director Global Business Operations, ELEAGUE/Turner Sports
  • Seth Ladetsky, SVP, Digital Ad Sales, ELEAGUE/Turner Sports
  • Matt Mosteller, VP of Content, ELEAGUE/Turner Sports
  • 2:35 PM – 3:05 PM
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    12 Ways to Activate Your Esports Sponsorship

    Room: Florentine 3-4
    From at-home streaming to on-site engagement to player endorsements to league sponsorships, there are many ways to bring an esports sponsorship to life. Go behind the scenes of 12 real-world case studies that will illustrate who’s doing it best—and why.

    • Get a comprehensive look at where the smartest activation opportunities lie, and where you can think creatively to carve out new ones.
    • Learn when it makes sense to create your own esports event.
    • Walk away inspired and educated on the kinds of activations that are making connections and moving the needle for endemic and non-endemic brands alike.
    Speakers:
  • Ryan Fitzpatrick, SVP, Lifestyle Marketing & Branded Entertainment, NCompass International
  • Daniel Kelley, Director-Corporate Marketing, HyperX
  • 2:35 PM – 3:05 PM
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    Finding Your Funding

    Room: Capri
    As the esports industry matures and investors flock to stake their claims in the business, how exactly does a company connect with potential funders? We’ll hear stories from the trenches as successful entrepreneurs share their experiences in landing the big investment and offer their advice for the next mogul.
    Speakers:
  • Matt Gunnin, CEO/Founder, Esports One
  • Akif Malik, Partner, Podium VC
  • 2:35 PM – 3:05 PM
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    State of the Union: League of Legends

    Room: Florentine 1-2
    What happens next when you take one of the most popular esports events in the world and change the entire partnership structure for the event? If you are Riot Games, the answer for its League of Legends Championship Series is that you do it all over again. Last year saw the company announce 10 teams that became part of its permanent partnership structure in a shift from the promotion/relegation model to a franchise system for its NA LCS. Now that model is being implemented into its European counterpart with some of the world's biggest teams now partners. Hear from Riot as they detail the lessons learned from its first season under the new model, how the move impacted players, fans and advertisers and what we can expect moving forward.
    Speaker:
  • Chris Hopper, Head of Esports, North America, Riot Games
  • 2:35 PM – 3:05 PM
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    The Pitch: Great PR in Esports

    Room: Anzio
    With more and more major brands making their entrance into the esports, it’s increasingly critical for non-endemics to understand how to communicate with esports fans – and for endemic brands to challenge themselves to up their game.

    We’ll examine the communication commandments that ALL brands should keep in mind when planning a campaign – and take a look at some case studies that illustrate what and what not to do.
    Speakers:
  • Anna Rozwandowicz, Founder, The Story Mob
  • Carlos Rodriguez, Founder and CEO, G2 Esports
  • Nicola Piggott, Co-Founder, The Story Mob
  • Kalie Moore, Co-founder, The Story Mob
  • 2:35 PM – 3:05 PM
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    The Stealth Opportunity of Licensing Deals

    Room: Messina
    Learn how licensing and merchandising is poised to explode for the esports industry. This session will cover who the licensing players are, who is buying, what they’re buying (and paying) and how you can maximize your esports strategy with the right licensing deal.
    Speaker:
  • Steven Ekstract, Brand Director, UBM Global Licensing Group
  • 3:05 PM – 4:05 PM
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    Refreshment Break

    Room: Pompeian Ballroom
    Grab a refreshment, chat up fellow attendees and meet with the esports industry’s best partners in the Solutions Center.
    4:05 PM – 4:45 PM
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    Lessons in Authenticity: Tips for Engaging Esports Fans

    Room: Florentine 3-4
    Get an up-close-and-personal perspective on today’s esports fans to get a better understanding of what motivates them, what turns them off and what brands they spend their dollars on.

    In this session we will release the exclusive results of an esports fan study featuring insights on what motivates avid esports fans to engage with brands. Industry experts will provide context and give you fresh ideas on how to apply the data to create an engagement strategy that speaks directly to today’s fans.

    Walk away with a deeper understanding of this demographic and how to engage—authentically.
    Speakers:
  • Joe English, Chief Creative Officer & Futurist, Event Futurist
  • Kim Meltzer, CEO, KidKesty Productions
  • Donny Neufuss, Vertical Market Leader eSports Americas, PRG
  • 4:05 PM – 4:45 PM
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    Smart Streaming and Content Strategies

    Room: Capri
    What content makes the at-home viewing experience just a compelling as the real-world one? Find out what streaming and content strategies are moving the needle for esports sponsors. Learn what content works, what doesn't and what definitely doesn't.
    Speakers:
  • Nathan Lindberg, Director, Esports, Twitch
  • Doug "Censor" Martin, Streamer/Content Producer, compLexity Gaming
  • Patrick Reese, Director of Talent Business Development, Fullscreen
  • Sheila "Pterodactyl" Weidman, Streamer/Content Producer, OpTicGaming
  • 4:05 PM – 4:45 PM
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    Uncovering the Value in Esports

    Room: Messina
    In the past year and a half alone, Nielsen Esports has tracked the exposure and value of more than 300 brands in major esports tournaments around the world.

    Learn the trends emerging in esports sponsorships and activations, and see best practices throughout the global esports landscape. Also, find out key takeaways from a new research report on esports fan attitudes and behaviors, including: sponsorship receptiveness, media consumption habits, traditional sports fandom and attitudes towards gambling/betting.
    Speaker:
  • Nicole Pike, Managing Director, Esports, Nielsen
  • 4:45 PM – 5:30 PM
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    General Session - The Beta Tank

    Room: Roman Ballroom
    Entrepreneurs from around the world of esports will make their case in front of potential investors, looking to make their mark on a billion-dollar industry as they seek funding for their projects. Who will connect and who will miss their mark?

    Call for entries coming soon.
    Judges
  • Chris Chaney, Founder, President & Owner, Infinite Esports and Entertainment
  • Jens Hilgers, Founding Partner, BITKRAFT Esports Ventures
  • Ryan Howard, Partner, SeventySix Capital
  • Wayne Kimmel, Partner/Founder, SeventySix Capital
  • Akif Malik, Partner, Podium VC
  • 5:30 PM – 6:30 PM
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    Happy Hour

    Room: Pompeian Ballroom
    After day two’s wrap-up—come hang with other EBS attendees and meet leading industry product and services suppliers. Drinks. Food. Networking. Solutions. Ideas. This is the last major networking reception of the Summit so don’t miss it! (Admission to the reception is included with your EBS registration.)
    7:00 PM – 9:45 PM
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    Tempest Awards

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    Join us for the Tempest Awards gala, which will showcase North America’s best esports innovators across brands, teams, leagues, players and businesses driving the competitive gaming industry forward. Cost: $375 includes dinner, networking and awards program. To book a seat or a table click here. (Takes place at the Esports Arena at Luxor.)

    Wednesday | October 3

    8:00 AM – 8:45 AM
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    Breakfast

    Room: Pompeian Ballroom
    Come fuel up for the action packed day ahead of you. And chat with other attendees about your EBS experience.
    8:45 AM – 9:30 AM
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    Intel Keynote

    Room: Roman Ballroom
    Speaker:
  • Frank Soqui, Vice President & General Manager, Gaming Division, Intel
  • 9:30 AM – 10:15 AM
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    Case Study: Amazon Prime + Twitch ‘Battlecars Live’

    Room: Capri
    It was the largest branded content broadcast of the last two years on the Twitch platform—and we’re taking you inside it. Listen in as the masterminds behind the epic Battle Cars Live! interactive gaming experience explain how they transformed a life-size game board installed in a remote quarry in Los Angeles County into a worldwide live-streamed event, where gaming audiences from different regions of the globe were able to interact in real-time to affect the results, creating a real-time marketing stunt. Each region was represented by a Twitch influencer as they battled against each other… with “explosive” results. See how Amazon Prime promoted its series “The Grand Tour” through this innovative mix of live chat and custom overlays to create a global activation that boosted viewership and engagement.
    Speaker:
  • Dustin Callif, Managing Partner, Tool of North America
  • 9:30 AM – 10:15 AM
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    Esports News: Content that Connects (and Enrages)

    Room: Anzio
    Some of the biggest names in esports media sit down for a candid chat about how the media – both endemic and non-endemic – are covering the esports industry. Examining the content that strikes a chord with audiences (both good and bad), along with public feuds, backstage drama and a passionate audience, we’ll hear from some of the biggest names delivering esports news today.
    Speakers:
  • Joel Fowler, Group Publisher, Vice Media
  • Ryan Garfat, Senior Editor, Esports, ESPN
  • Aubrey Levy, VP, Marketing & Partnerships, The Score
  • Richard Lewis, Director of Talent, ESP Gaming
  • 9:30 AM – 10:15 AM
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    How To Budget For Your Esports Activation

    Room: Messina
    Understand the unique nuances of the esports sponsorship activation, and what typical costs are for the online and offline activation elements most sponsors need. Get a sense of sponsorship costs across teams, leagues and events, and what you’ll need to budget for in order to stand out.
    Speaker:
  • Stuart Lipson, Executive Director, Esports Ad Bureau
  • 9:30 AM – 10:15 AM
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    Sports Authority: Lessons Learned from the Sports/Esports Connection

    Room: Florentine 3-4
    Listen in as an esports producer shares how they put together the action, what can (and has) gone wrong, and the keys to success.
    Moderated By:
  • Jamie King, Executive Vice President, Esports, Engine Shop
  • Speakers:
  • Chris Golier, VP Business Development, NHL
  • David Highhill, Director Consumer Product Strategy and Business Development, NFL
  • Manny Lorras, Director, Team Marketing & Business Operations, NBA
  • James Ruth, Senior Director, Properties & Events, Major League Soccer
  • 10:15 AM – 11:15 AM
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    Refreshment Break

    Room: Pompeian Ballroom
    Grab a refreshment, chat up fellow attendees and meet with the esports industry’s best partners in the Solutions Center.
    11:20 AM – 12:00 PM
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    Data-Driven Esports Marketing

    Room: Capri
    Esports has more numbers and data at its disposal than any other sports platform. Go inside several real world case studies to see what data brands are collecting and what strategies marketers can use to translate esports analytics into powerful touchpoints and campaigns. Learn the fundamentals of esports data collection and predictive analytics. Get the low down on the engagement metrics you should be tracking—and how to track them. Walk away with a list of technologies, tools and ideas you can use to amp up your brand’s data IQ.
    Speakers:
  • Kathleen Davis, CEO, SMRI
  • Jason McClosky, VP of Software, E-Commerce Logistics
  • 11:20 AM – 12:00 PM
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    Diversity in the Esports Industry

    Room: Anzio
    Diversity is a hot topic within esports as companies seek to appeal to a broader audience, and align their involvement in esports with their own corporate diversity initiatives. This session will examine how companies are creating that alignment and proactively developing strategies for promoting diversity in the sport.
    Speaker:
  • Michele Morrow, Host, ELEAGUE Street Fighter V Invitational, ELEAGUE/Turner Sports
  • 11:20 AM – 12:00 PM
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    The Essentials of Building Smart Team Sponsorships

    Room: Florentine 3-4
    While many brands are using team partnerships as a way to get a foot in the door, there are a variety of ways to create thoughtful esports sponsorships that resonate with players and fans.

    • Take a tour of some real-world examples to see which team deals are working, which aren’t and what pitfalls to avoid when seeking your own sponsorship deal.
    • Learn the pros and cons of getting into esports via team deals versus tournaments.
    • Hear some of the most effective tactics for structuring a team partnership and understand the impact of franchising on team deal structures.
    Speakers:
  • Mike Tubman, Sports and Competition Manager, Buffalo Wild Wings
  • Glenn Minerley, Head of Esports and Gaming, Momentum Worldwide
  • Mike Prindiville, CEO, Team Dignitas
  • Ryan Musselman, SVP - Global Partnerships, Infinite Esports and Entertainment
  • Nick Bourne, Head of Esports and Partnerships, Turtle Beach
  • 11:20 AM – 12:00 PM
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    Trendwatch

    Room: Messina
    What are the breakout trends being overlooked in esports circles? Our speakers find the diamonds in the rough that will be forces of nature in coming years and detail how you and your team can take advantage of those opportunities now. You'll discover untapped audiences, surprising ways they are engaging with brands, and how to leverage supplemental content to drive your own payload.
    Moderated By:
  • Brett Abarbanel, Director of Research, UNLV International Gaming Institute
  • Speakers:
  • Ann Hand, Chairman & CEO, Super League Gaming
  • Lance Henik, Senior Account Manager, Leger 360
  • Rishi Chadha, Head of Gaming Content Partnerships, Twitter
  • Johannes Waldstein, Founder and CEO, FanAI
  • 12:00 PM – 1:00 PM
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    Networking Lunch

    Room: Roman Ballroom
    Come grab a bite and meet the industry’s greatest and talk about the industry’s latest. Chat up the day’s sessions, meet new colleagues or reconnect with old friends.
    1:05 PM – 1:45 PM
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    General Session - Speed Briefings

    Room: Roman Ballroom
    Get quick hit insights from industry thought leaders on how they can help you take your Esports activations to the next level. Check back for updates.
    1:55 PM – 2:35 PM
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    Girl Gamers: Shifting the Meta

    Room: Capri
    While half of women in the United States report having played a video game, only 6% identify as gamers, how does this impact esports and what trends are executives seeing that signal a big upcoming change in these statistics? What do marketers need to know about this growing fanbase? As numbers continue to grow, how are they dealing with sexism, online bullying, and toxic behavior?
    Speakers:
  • Dave Smith, Managing Director, Metta Sport
  • Ann Hand, Chairman & CEO, Super League Gaming
  • Sheila "Pterodactyl" Weidman, Streamer/Content Producer, OpTicGaming
  • 1:55 PM – 2:25 PM
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    How to Measure Your Esports Activation

    Room: Florentine 3-4
    Get a crash course on the important nuances among esports audiences and then learn how to apply those insights to better leverage, track, target and measure your esports activation strategies.

    • Learn how to separate fact from fiction when it comes to understanding esports fanbases and audience demographics—both domestic and international.
    • Hear fresh research on the emotional drivers at play among fans, and how brands can use data to connect in authentic ways.
    • Understand the various viewership metrics (peak concurrents, average concurrents) you can—and should—collect through your esports program, and how to compare traditional sports measurement to esports measurement practices.
    • Walk away smarter about how to use sponsorship valuations, brand exposure analysis and social listening data to optimize your ROI.
    Speaker:
  • Noah Kolodny, VP, Insights & Strategy, Octagon
  • 1:55 PM – 2:25 PM
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    The New Team Dynamic

    Room: Anzio
    Team models are becoming more complex and are presenting new challenges for team owners, players and the sponsors and partners who support them. This session will cover emerging team structures and how they are impacting the business side of the industry.
    Speakers:
  • Erik Anderson, Head of eSports, FaZe Clan
  • Kevin Chou, Chairman and Chief Executive Officer, Gen.G
  • Ben Spoont, Founder and CEO, Misfits Gaming and Florida Mayhem
  • Frank Villarreal, President/Co-Owner/Founder, Rogue
  • 2:35 PM – 3:05 PM
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    Sponsor Spotlight: Quicken Loans & 100 Thieves

    Room: Florentine 3-4
    January saw sponsor history made when 100 Thieves, one of the most recognizable franchises in esports gaming, unlocked a partnership with Rocket Mortgage by Quicken Loans. Activation in the deal included 100 Thieves' League of Legends players and staff living and training in the Rocket Mortgage Team House – a luxury home in California designed from the ground-up to meet the unique needs of world-class esport athletes with the partnership marking Rocket Mortgages' first entry into esports. Hear from 100 Thieves founder and esports legend Nadeshot and the CMO of Quicken Loans about how the deal came together, making the partnership work for both sides and lessons learned from the alliance.
    Moderated By:
  • Jed Strong, General Manager, Esports, Intersport
  • Speakers:
  • Casey Hurbis, CMO, Quicken Loans
  • Matt Nadeshot Haag, Founder and CEO, 100 Thieves
  • 3:15 PM – 3:45 PM
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    Fortnite: Building a Better World

    Room: Florentine 3-4
    The unprecedented success of Epic Games' Fortnite has transcended pop culture as the battle royale title has married music, sports, fashion and gaming. As Epic Games prepares to invest $100 million into esports over the coming year, we'll chat with some of the game's biggest stars to talk about the impact Fortnite has had in their lives, on esports and on pop culture, and look into the future of the tame's esports strategy.
    Moderated By:
  • Geoff Keighley, Producer/Creator, The Game Awards
  • Speaker:
  • DrLupo, Broadcaster, Gamer, Streamer
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