1:00-4:00 PM | Excursions and Peer-to-Peer Activities
4:00-5:00 PM | Keynote
5:00-6:30 PM | Opening Reception
8:00-8:45 AM | Breakfast
8:45-9:30 AM | Keynote
9:30-10:15 AM | General Session Content
10:15-11:00 AM | Break in Hall
11:00-11:45 AM | Breakouts
12:00-1:15 PM | Lunch
1:15-2:00 PM | General Session Content
2:00-2:45 PM | Breakouts
2:45-3:30 PM | Break in Hall
3:30-4:15 PM | Breakouts
4:30-5:15 PM | General Session Content
5:15-6:45 | Reception
8:15-9:00 AM | Breakfast
9:00-9:45 AM | Keynote
9:45-10:30 AM | General Session Content
10:30-11:15 | Break in Hall
11:15 AM-Noon | Breakouts
Noon-1:30 PM | Awards Lunch
1:30-2:15 PM | Breakouts
2:30-3:15 PM | Closing Session (held in a breakout room not general session room
Here is the preliminary list of educational session at the Esports Business Summit. These sessions are subject to change as we develop the program. Check back here for program updates or Sign Up here for program updates delivered to your inbox.
Executive Insights Panel
Listen in as top executives from across the esports spectrum discuss key topics shaping the esports industry, including the emerging trends and challenges that will cement the future of competitive gaming.
Anatomy of a Team
Team models are becoming more complex and are presenting new challenges for team owners, players and the sponsors and partners who support them. This session will cover emerging team structures and how they are impacting the business side of the industry.
The Art of the Tournament
Tournaments bring the excitement of esports to life, allowing players and fans to share in the experience of live competition. But creating a compelling tournament requires the right mix of art and science in order to deliver on the lofty expectations of players and fans. This session will provide a deep dive into the key elements required to launch a successful tournament, including technology, production, broadcasting, partner alignment, staging, sponsor development and activation, and more.
Mobile Esports Strategies
Mobile is fast becoming a dominant esports interface. In this session, you’ll learn from mobile esports pioneers how to integrated a mobile strategy into your esports model.
The Potential of Collegiate Esports
As the NCAA considers its entry into esports, we’ll look at the state of university esports play and how companies can participate in the potential expansion of the sport onto college campuses.
New leagues are establishing pay and benefits packages for professional gamers in order to attract and retain the best talent. This session will look at how these richer contracts will impact non-league-affiliated teams, as well as issues such as player’s rights. Learn how player compensation is evolving and how it may impact your business model.
Esports Team Valuations
Investments are pouring into esports, creating the need for assigning value to various segments of the esports industry. This session will look at where the money is coming from, where it’s going, how deals are being structured and how companies are measuring ROI.
This session will look at some of the most important (and potentially overlooked) trends across the esports ecosystem that will impact the growth of the sport and the interaction of the growing number of companies getting involved.
Diversity in the Esports Industry
Diversity is a hot topic within esports as companies seek to appeal to a broader audience, and align their involvement in esports with their own corporate diversity initiatives. This session will examine how companies are creating that alignment and proactively developing strategies for promoting diversity in the sport.
Influencing the Influencers
The core Gen Z esports fans are obsessed with certain influencers who can make or break your credibility as a sponsor. This session will examine who these influencers are, and how brands can work with them to reach the millions of younger consumers who live for digital-first content and platforms. Don’t miss this opportunity to hear directly from top influencers and learn what brands can do to up their esports cred.
Creating a Killer Viewing Experience
This session will showcase esports companies that are changing the production game so audiences can better follow the action, including examples of how the viewing experience is evolving, the biggest breakthroughs, and the steps you can take to enhance your viewing experience.
Tales from Behind the Curtain
Listen in as an esports producer shares how they put together the action, what can (and has) gone wrong, and the keys to success.
Forging the Gaming Experience
An eight-hour tournament day is a long time to keep fans engaged. Audiences who attend tournaments want experiences. This session will look at strategies companies are using to create excitement, involvement and engagement among their live-event attendees.
Esports 24/7, Rise of the Arena
Clubs and arenas across the country are getting makeovers to appeal to esports organizers and audiences. Hear from the minds behind these specialty clubs and venues why they are going all-in on esports and the opportunities these changes will provide to teams, sponsors and esports fans.
The Stealth Opportunity of Licensing Deals
Learn how licensing and merchandising is poised to explode for the esports industry. This session will cover who the licensing players are, who is buying, what they’re buying (and paying) and how you can maximize your esports strategy with the right licensing deal.
Esports Marketing 101
This rapid-fire overview will arm marketers and prospective sponsors new to esports with the essential insights they need to understand the phenomenon, the landscape, the players, the leagues—and the marketing opportunities.
The Essentials of Smart Team Sponsorships
Success in esports takes more than slapping your brand on a jersey. Find out what makes successful team sponsorships a good fit for the players and the sponsor. Learn what criteria to use to align your marketing goals with the right tournaments, leagues and players.
12 Ways to Activate Your Esports Sponsorship
From at-home streaming to on-site engagement to player endorsements to league sponsorships, there are many ways to bring an esports sponsorship to life. Go behind the scenes of 12 real-world case studies that will illustrate who’s doing it best—and why.
Lessons in Authenticity: Tips for Engaging Esports Fans
In this session we release the exclusive results of an esports fan study to share insights on what motivates avid esports fans to engage with brands. Walk away with a deeper understanding of this demographic and how to engage—authentically.
Smart Streaming and Content Strategies
What content makes the at-home viewing experience just as compelling as the real-world one? Find out what streaming and content strategies are moving the needle for esports sponsors. Learn what content works, what doesn’t and what definitely doesn’t.
Esports Marketing for Non-Endemic Brands
Like any sports franchise, esports doesn’t have a one-size-fits-all demographic. This means opportunity for brands of all stripes looking for an “in” with this growing crowd. Hear how to translate your non-endemic brand into a language esports fans understand.
Data-Driven Esports Marketing
Esports has more numbers and data at its disposal than any other entertainment industry. Get the scoop on what data is being collected and what strategies marketers can use to translate esports analytics into powerful touchpoints and campaigns.
How to Measure Your Esports Activation
Get a handle on the data points you can—and should—collect through your esports program. Learn what data leagues and events typically offer, and what kind of measurement engine you need to build to take full advantage.
How to Budget for Your Esports Activation
Understand the unique nuances of the esports activation, and what typical costs are for the online and offline activation elements most sponsors need. Get a sense of sponsorship costs across teams, leagues and events, and what you’ll need to stand out.