Brands. Media. Tech. Teams. Together.

October 1–3, 2018 | Caesars Palace, Las Vegas

Program

Show
Program

MONDAY

8:30-12:00 PM | Excursions and Peer-to-Peer Activities
1:30-3:45 PM | Workshops
4:15-5:00 PM | Opening Keynote
5:15-6:30 PM | Opening Reception in Expo Hall

TUESDAY

8:00-8:45 AM | Breakfast
8:45-9:30 AM | Keynote
9:30-10:15 AM | General Session Content
10:15-11:15 AM | Break in Hall
11:20-12:00 PM | Sessions
12:00-1:00 PM | Lunch
1:05-3:05 PM | Sessions
3:05-4:05 PM | Break in Hall
4:10-4:15 PM | Sessions
4:25-5:10 PM | General Session Content
5:15-6:30 PM | Reception in Expo Hall
7:30-9:45 PM | Tempest Awards

WEDNESDAY

8:00-8:45 AM | Breakfast
8:45-9:30 AM | Keynote
9:45-10:30 AM | General Session Content
10:30-11:15 AM | Break in Hall
11:15 AM-Noon | Breakouts
Noon-1:00 PM | Lunch
1:05-3:05 PM | Breakouts
3:05-3:45 PM | Closing Session

Here is the preliminary list of educational session at the Esports Business Summit. These sessions are subject to change as we develop the program. Check back here for program updates or Sign Up here for program updates delivered to your inbox.

Executive Insights Panel

Listen in as top executives from across the esports spectrum discuss key topics shaping the esports industry, including the emerging trends and challenges that will cement the future of competitive gaming.

Anatomy of a Team

Team models are becoming more complex and are presenting new challenges for team owners, players and the sponsors and partners who support them. This session will cover emerging team structures and how they are impacting the business side of the industry.

The Art of the Tournament

Tournaments bring the excitement of esports to life, allowing players and fans to share in the experience of live competition. But creating a compelling tournament requires the right mix of art and science in order to deliver on the lofty expectations of players and fans. This session will provide a deep dive into the key elements required to launch a successful tournament, including technology, production, broadcasting, partner alignment, staging, sponsor development and activation, and more.

Mobile Esports Strategies

Mobile is fast becoming a dominant esports interface. In this session, you’ll learn from mobile esports pioneers how to integrated a mobile strategy into your esports model.

The Pitch: Great PR in Esports

With more and more major brands making their entrance into the esports, it’s increasingly critical for non-endemics to understand how to communicate with esports fans – and for endemic brands to challenge themselves to up their game. We’ll examine the communication commandments that ALL brands should keep in mind when planning a campaign – and take a look at some case studies that illustrate what and what not to do.

Biggest Hits and Misses in Esports Activation

As sponsors continue to jump into the esports mainframe, Vy Esports examines some of the activations we’ve seen in the past year, breaking down the successes and failures along the way, why they did or didn’t connect, and missed opportunities along the way. Some of the examples may surprise you.

Esports Team Valuations

Investments are pouring into esports, creating the need for assigning value to various segments of the esports industry. This session will look at where the money is coming from, where it’s going, how deals are being structured and how companies are measuring ROI.

Trendspotting

This session will look at some of the most important (and potentially overlooked) trends across the esports ecosystem that will impact the growth of the sport and the interaction of the growing number of companies getting involved.

Diversity in the Esports Industry

Diversity is a hot topic within esports as companies seek to appeal to a broader audience, and align their involvement in esports with their own corporate diversity initiatives. This session will examine how companies are creating that alignment and proactively developing strategies for promoting diversity in the sport.

Influencing the Influencers

The core Gen Z esports fans are obsessed with certain influencers who can make or break your credibility as a sponsor. This session will examine who these influencers are, and how brands can work with them to reach the millions of younger consumers who live for digital-first content and platforms. Don’t miss this opportunity to hear directly from top influencers and learn what brands can do to up their esports cred.

Creating a Killer Viewing Experience

This session will showcase esports companies that are changing the production game so audiences can better follow the action, including examples of how the viewing experience is evolving, the biggest breakthroughs, and the steps you can take to enhance your viewing experience.

Sports Authority: Lessons Learned from the Sports/Esports Connection

Listen in as an esports producer shares how they put together the action, what can (and has) gone wrong, and the keys to success.

How Cryptocurrencies and Blockchain Are Taking Esports to the Next Level

Blockchain continues to be touted as having unlimited potential in esports, being used to fuel betting, host tournaments, and create a reliable platform for the purchase virtual assets, all key segments of the esports ecosystem. Join us to learn how to leverage this industry to boost your own play.

Esports 24/7, Rise of the Arena

Clubs and arenas across the country are getting makeovers to appeal to esports organizers and audiences. Hear from the minds behind these specialty clubs and venues why they are going all-in on esports and the opportunities these changes will provide to teams, sponsors and esports fans.

The Stealth Opportunity of Licensing Deals

Learn how licensing and merchandising is poised to explode for the esports industry. This session will cover who the licensing players are, who is buying, what they’re buying (and paying) and how you can maximize your esports strategy with the right licensing deal.

The Essentials of Smart Team Sponsorships

Success in esports takes more than slapping your brand on a jersey. Find out what makes successful team sponsorships a good fit for the players and the sponsor. Learn what criteria to use to align your marketing goals with the right tournaments, leagues and players.

12 Ways to Activate Your Esports Sponsorship

From at-home streaming to on-site engagement to player endorsements to league sponsorships, there are many ways to bring an esports sponsorship to life. Go behind the scenes of 12 real-world case studies that will illustrate who’s doing it best—and why.

Lessons in Authenticity: Tips for Engaging Esports Fans

In this session we release the exclusive results of an esports fan study to share insights on what motivates avid esports fans to engage with brands. Walk away with a deeper understanding of this demographic and how to engage—authentically.

Smart Streaming and Content Strategies

What content makes the at-home viewing experience just as compelling as the real-world one? Find out what streaming and content strategies are moving the needle for esports sponsors. Learn what content works, what doesn’t and what definitely doesn’t.

Esports Marketing for Non-Endemic Brands

Like any sports franchise, esports doesn’t have a one-size-fits-all demographic. This means opportunity for brands of all stripes looking for an “in” with this growing crowd. Hear how to translate your non-endemic brand into a language esports fans understand.

Data-Driven Esports Marketing

Esports has more numbers and data at its disposal than any other entertainment industry. Get the scoop on what data is being collected and what strategies marketers can use to translate esports analytics into powerful touchpoints and campaigns.

How to Measure Your Esports Activation

Get a handle on the data points you can—and should—collect through your esports program. Learn what data leagues and events typically offer, and what kind of measurement engine you need to build to take full advantage.

How to Budget for Your Esports Activation

Understand the unique nuances of the esports activation, and what typical costs are for the online and offline activation elements most sponsors need. Get a sense of sponsorship costs across teams, leagues and events, and what you’ll need to stand out.

The Beta Tank

It’s back! Entrepreneurs from around the world of esports will make their case in front of potential investors, looking to make their mark on a billion-dollar industry as they seek funding for their projects. Who will connect and who will miss their mark?

Finding Your Funding

As the esports industry matures and investors flock to stake their claims in the business, how exactly does a company connect with potential funders? We’ll hear stories from the trenches as successful entrepreneurs share their experiences in landing the big investment and offer their advice for the next mogul.

Uncovering the Value in Esports

In the past year and a half alone, Nielsen Esports has tracked the exposure and value of more than 300 brands in major esports tournaments around the world. Learn the trends emerging in esports sponsorships and activations, and see best practices throughout the global esports landscape. Also, find out key takeaways from a new research report on esports fan attitudes and behaviors, including: sponsorship receptiveness, media consumption habits, traditional sports fandom and attitudes towards gambling/betting.

The Safe Bet: The Future of Esports Gambling

With the Supreme Court opening the doors to legalized sports wagering across the country, perhaps no sector is as poised to benefit as esports. With audiences being young, affluent and tech-friendly, what can the esports industry do to maximize this opportunity without compromising integrity, whether the bet is monetary or for skins? We’ll hear from some of the biggest names in the business about the next steps to hit the payload in this sector.

Esports News: Content that Connects (and Enrages)

Some of the biggest names in esports media sit down for a candid chat about how the media – both endemic and non-endemic – are covering the esports industry. Examining the content that strikes a chord with audiences (both good and bad), along with public feuds, backstage drama and a passionate audience, we’ll hear from some of the biggest names delivering esports news today.

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